INXPO thoughts and insight on Webcasting, Hybrid Events and Online Learning

5 Benefits of a Better Experience for Customers

Posted by Drew VanVooren on Dec 12, 2014 11:17:00 AM

Customer engagement is closely tied to winning and, more importantly, keeping customers. In all industries, but especially in service industries, customer experience is a major differentiator.

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Topics: Audience engagement, business tv

The Secret All Businesses Need to Boost Engagement

Posted by Drew VanVooren on Dec 4, 2014 10:56:00 AM

Businesses in all industries tend to agree that improving engagement among employees and customers is a critical step in strengthening their brands and achieving sustainable growth. Why do many organizations fall short of materially increasing engagement? They are missing a secret ingredient.

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Topics: Audience engagement

How to be an engaging speaker during virtual events

Posted by Angela Ruggeri on Nov 24, 2014 12:49:23 PM

Being a dynamic online presenter takes practice. Connecting with a remote audience is challenging especially when trying to connect to a group of people through a camera. In order to be successful the speaker must understand the technology, have solid network/computer setup and remain upbeat throughout the session. Here are 8 tips to help you become an engaging speaker during a virtual event and webcast and keep your audience’s attention.

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Topics: virtual events, best practices, Audience engagement

Industry stories worth telling

Posted by Drew VanVooren on Nov 20, 2014 1:08:56 PM

In a recent post, I discussed the opportunity for insurance industry companies to use digital channels to differentiate themselves. Here, I’m going to explore how they can do that effectively.

In a word, the key for the insurance industry – indeed, any industry that wants to stand out and engage customers and employees – is storytelling. I’m talking about conveying authentic messages in a way that people will understand and remember.

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Topics: content marketing, business tv

Digital Differentiation in the Insurance Industry

Posted by Drew VanVooren on Nov 13, 2014 3:00:00 PM

Today’s digital environment and the ubiquity of data underscore a curious paradox among insurance organizations. Insurance carriers were among the first adopters of computers, but by and large they aren’t making the most of current technology.

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Topics: business tv

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