INXPO thoughts and insight on Webcasting, Hybrid Events and Online Learning

Trust a comedian to learn how to engage your audience

Posted by Scott Cotter on May 21, 2015 11:06:58 AM

There is a reason that Second City in Chicago offers seminars for executives to become better communicators.  Comedians are experts at engaging an audience. Communicating effectively is a critical skill that is undervalued – until it is lacking.

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Topics: Audience engagement, communciation

How to talk about insurance M&A

Posted by Drew VanVooren on May 6, 2015 11:30:57 AM

This is the third post in a three-part series about communicating during insurance mergers and acquisitions. If you missed my earlier remarks, please check them out here.

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Topics: organizational communication, communciation

What ‘Real Housewives’ and Marketing have in common

Posted by Scott Cotter on May 4, 2015 11:03:00 AM

It pains me to connect my profession to the Real Housewives.  Forgive me fellow marketers.  I blame my wife. The show is on far too much at my home.

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Topics: video, content marketing

What to say in insurance M&A

Posted by Drew VanVooren on Apr 30, 2015 9:57:59 AM

In a recent post I wrote about why communication is important during mergers and acquisitions, especially for the insurance industry. In this post, the second in a three-part series, I’m going to discuss what specifically companies should communicate during M&A.

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Topics: communciation

Connect the dots: leadership, communications, business results

Posted by Scott Cotter on Apr 29, 2015 3:18:30 PM

Enterprises everywhere want to build loyalty so strong that customers won’t switch providers and will pay a premium for their products or services. Those goals might seem lofty, but many organizations are doing just that. The question is: How?

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Topics: business, communciation