There is a reason that Second City in Chicago offers seminars for executives to become better communicators. Comedians are experts at engaging an audience. Communicating effectively is a critical skill that is undervalued – until it is lacking.
INXPO thoughts and insight on Webcasting, Hybrid Events and Online Learning
This is the third post in a three-part series about communicating during insurance mergers and acquisitions. If you missed my earlier remarks, please check them out here.
It pains me to connect my profession to the Real Housewives. Forgive me fellow marketers. I blame my wife. The show is on far too much at my home.
In a recent post I wrote about why communication is important during mergers and acquisitions, especially for the insurance industry. In this post, the second in a three-part series, I’m going to discuss what specifically companies should communicate during M&A.
Enterprises everywhere want to build loyalty so strong that customers won’t switch providers and will pay a premium for their products or services. Those goals might seem lofty, but many organizations are doing just that. The question is: How?