Customer engagement is closely tied to winning and, more importantly, keeping customers. In all industries, but especially in service industries, customer experience is a major differentiator.
INXPO thoughts and insight on Webcasting, Hybrid Events and Online Learning
Businesses in all industries tend to agree that improving engagement among employees and customers is a critical step in strengthening their brands and achieving sustainable growth. Why do many organizations fall short of materially increasing engagement? They are missing a secret ingredient.
Topics: Audience engagement
Being a dynamic online presenter takes practice. Connecting with a remote audience is challenging especially when trying to connect to a group of people through a camera. In order to be successful the speaker must understand the technology, have solid network/computer setup and remain upbeat throughout the session. Here are 8 tips to help you become an engaging speaker during a virtual event and webcast and keep your audience’s attention.
In a recent post, I discussed the opportunity for insurance industry companies to use digital channels to differentiate themselves. Here, I’m going to explore how they can do that effectively.
In a word, the key for the insurance industry – indeed, any industry that wants to stand out and engage customers and employees – is storytelling. I’m talking about conveying authentic messages in a way that people will understand and remember.
Today’s digital environment and the ubiquity of data underscore a curious paradox among insurance organizations. Insurance carriers were among the first adopters of computers, but by and large they aren’t making the most of current technology.
Topics: business tv