As you probably already know, a lot goes into planning a successful virtual event. While event hosts rarely overlook important components such as content collection, promotional marketing, or data analysis, one important piece of the puzzle is often forgotten. Creating an intuitive, easy-to-navigate user flow is critical to the success of a digital environment. Keep in mind the below tips when planning your next event.
1) Highlight the key areas upon login.
Not all spaces are created equal. Some areas of your digital environment are more important than others, as they help house key content. Determine 2 to 3 areas that you want users to focus on when first entering the environment. On your landing page, choose the areas that align with your event purpose.
2) Provide a call to action.
Provide clear and obvious calls to action to guide your user through the environment. The desired action may not be clear, so use active words to tell your users exactly what to do. Don’t be afraid to use phrases such as “Click Here” so that your users know exactly what to do.
3) Keep your navigation menu toolbar clean.
The navigation menu highlights the key areas of toolbar acts as a main point of navigation within the digital environment. Sort your buttons in order of importance from left to right to ensure an intuitive flow. If your environment contains over six spaces, group items by category and utilize dropdown menus. Note, if using a dropdown menu, insert a heading as the top item, to provide a label for all the clickable selections beneath it.I recommend using the top item as a header item, rather than as a clickable area, as to ensure that all clickable areas are clearly noted.
4) Make sure each element has a purpose.
The beauty of the INXPO platform is that you can add unlimited spaces to any event, and virtually any element to any space. Sometimes, however, less is more. Before adding an element, make sure that it has a clearly defined purpose that adds value to the event in some way. For example, if every space has a general chat area, users may not know what they are supposed to chat about. Rather, create specific chats that are topic-driven so that attendees know the focus.
5) Ensure consistency between event spaces and materials.
When planning your virtual event or exhibit, choose a logo, color scheme and general look and feel to apply to all areas. This not only includes areas within your virtual environment, but applies to marketing materials as well. Consistent terminology is also important. For example, call an area either the “theater” or “auditorium” but do not switch back and forth between the two.
6) Keep the focus on the content.
Although aesthetic is definitely important, attendees have logged in to your event because they are interested in the content. To ensure that the content is key, choose a space layout in which the content frame takes up the majority of the space, leaving the background image in the background. Use a high-contrast text; usually black on white works best. For additional readability, use a sans-serif font such as Arial or Verdana.
When designing your virtual events, take a step back and view the environment from the eyes of attendee. Focus on not on the purpose of each element, but on how the pieces complete the puzzle as well.