With thousands of hours of video content out there, how do you make yours memorable? This News Roundup gathers tips from meeting professionals to Queen Bey on creating video content that will stand out, and how viewers are consuming and engaging.
McGraw-Hill Education’s recent Transformative Teaching Virtual Event powered by INXPO, positioned McGraw-Hill Education as a thought leader in the learning technologies space. With 3,700 unique log-ins, an attendance conversion rate of 44 percent, and $6 million in closed business from event attendees, the marketing event exceeded expectations, and set a new standard for attendee interaction both during and after the event. However, increased conversion rates were not the only important success indicators for the McGraw Hill Education team.
Don’t miss out on Marketo’s first live stream product launch event happening today from 2:30PM to 4:00PM PDT! In conjunction with their 300-person physical live event taking place in San Francisco, the live stream presentation is free and you can attend from the comfort of your desk.
Written by INXPO’s VP of Learning and Event Strategy, Emma King, for eLearning! August/September 2016 Magazine.
Marketers have been leading the way for many years, delivering a simple yet attractive message in short snippets or segments, like TV advertising slots or social media. When training employees in a virtual learning environment, often the goals are very similar to that of a marketer’s, the strategy needs to grab the viewers’ attention and help them retain information. Luckily for trainers, marketers have already shown us many different tried and true best practices to apply to virtual learning.