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Create Content Your Buyer is Looking For

Today, consumers are influenced by visual content, whether it be video or graphic centric supported by text. Buyers like to “see” the product before making a purchasing decision. Taking a look at our own set of marketing assets – free trial programs, self-guided product demos and videos are viewed more frequently in comparison to long-form white papers or guides. 

INXPO Fall 2017 Product Launch

INXPO’s Fall 2017 Product Launch is happening September 28 at 1pm CT. This release is all about the audience – how can your content best reach your audience where they are already tuned in, and provide them with an enriched viewing experience. Curious to know more? Watch our video for a preview of what’s to come and attend our live Product Launch broadcast by registering here, or come back to our Facebook, YouTube or Roku channel during the live broadcast to view.

Event Contingency Planning

Event Contingency PlanningNo matter how much you plan, when it comes to live events some things will still catch you off guard, which that is all part of the excitement and authenticity of doing it live. What’s important is that should you be caught in one of those off-the-wall moments and something goes wrong, you have a contingency plan to help stop the panic and get the event back to normal as soon as possible. Prepare for the worst, plan for the best is a great motto to follow!

Top Reasons for a Single Video Platforms

Top Reasons for ConsolidationIn most cases, the larger the enterprise the more moving parts and vendors to manage. Frost and Sullivan’s recent web events industry report stated that most enterprises are now looking for a one solutions fits all approach to their vendors. Luckily, when it comes to communication tools for both internal and external audiences there is option to consolidate.