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The Tool That Can Drive Content Development For Your Education Department

mcgrawhillblogMcGraw-Hill Education’s recent Transformative Teaching Virtual Event powered by INXPO, positioned McGraw-Hill Education as a thought leader in the learning technologies space. With 3,700 unique log-ins, an attendance conversion rate of 44 percent, and $6 million in closed business from event attendees, the marketing event exceeded expectations, and set a new standard for attendee interaction both during and after the event. However, increased conversion rates were not the only important success indicators for the McGraw Hill Education team. 

Strategies to Supercharge Virtual Learning

elearningarticleWritten by INXPO’s VP of Learning and Event Strategy, Emma King, for eLearning! August/September 2016 Magazine.

Marketers have been leading the way for many years, delivering a simple yet attractive message in short snippets or segments, like TV advertising slots or social media. When training employees in a virtual learning environment, often the goals are very similar to that of a marketer’s, the strategy needs to grab the viewers’ attention and help them retain information. Luckily for trainers, marketers have already shown us many different tried and true best practices to apply to virtual learning.