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10 Things People Forget During a Webcast

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When creating a live presentation there are a lot of moving parts and it’s easy to overlook certain aspects of your presentation. Here are 10 things most presenters forget when presenting a webcast. You can thank us later!

1.    Explain to the audience up front how to use the console

The majority of people have little experience attending webcasts and online events. They aren’t familiar with the different platforms and may not understand all the great interactive features they can use to participate in a presentation. It is important when presenting a webcast to explain how to use the console, point out different areas such as the chat window, the different widgets and where to go for help. Taking a few minutes to familiarize your audience will help everyone to be more engaged. You can have the audience test features by asking them to type in what city they are viewing from in the chat window or what they are hoping to learn in the Q&A window. 

2.    Get the Audience to touch the keyboard

Polling is a great way to keep your audience engaged at the beginning of a presentation but what about 5 minutes in? Get your audience engaged by asking multiple polling questions or an open-ended question in the Q&A window. Getting your audience to touch the keyboard every two minutes will ensure your audience becomes active participants. These types of activites will help push attendeees to be active participants. Asking a question requires more from the audience.

3.    Have a Test

Tests help the presenter understand how much information the audience is retaining. Use testing slides to check the audience’s understanding of a topic at the beginning and at the end of the presentation to check if their knowledge and retention has improved. This is a great way to interact and provide the audience with tangible feedback of the value of the session.

4.    Include a quick 30-45 second video

As humans we are attracted to visual things. Many people will lose interest if the screen they are watching is a stagnate image. Adding a short informational or topic related video keeps the content interesting and can often grab the audience’s attention and reel them back into the content. Studies have shown, using different types of content keep things interesting for the viewers.

5.    Remind people in the middle of your presentation to ask questions

It’s easy to get lost in the presentation when you are concerned about delivering the content and staying within your allotted time. Remember to write yourself a note to take a break from your delivery and ask if your audience has questions. This is also a great time to have a two-way conversation and get the audience involved rather than having a monologue with yourself.

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6.    Ask the audience to give their opinion on something via the group chat

Many presenters will glance into the group chat without thinking there is a lot of value in what is being shared but the chat function in webcasts is a great tool to get everyone involved. The best way to get the audience to participate here is to ask an open ended question and then be sure to comment on the responses by calling out a person and providing some additional insight on what they said.

7.    Announce the name of the person you are answering a question from

Get personal. Calling out the name of a person who submitted a question you are answering puts a personal touch into your presentation. Getting personal with your audience helps to build your relationships and makes everyone feel like they are a part of the conversation.

8.    Have someone else join your broadcast so that it’s not just one person talking for the entire presentation

To add additional interest to your topic and webcast think about adding an additional presenter; it may be a current client to talk through a case study or a partner company that can speak on a specific aspect of your topic. Adding some variety to the presentation with additional presenters, speakers, and voices can increase your audience base and can add another layer of interest. When one person isn’t on screen talking they can keep the conversation flowing in the group chat making the exchange more interactive and fun.

9.    Look at the data and determine what you did well and what you need to improve upon

It’s not enough to just conclude your presentation. After the webcast is over it’s important to pull all your data together to help gather insights on how the information was received, how engaged your audience was, and give you ideas on things to do differently for the next webcast. Have a colleague watch the webcast to give honest feedback. data is great but a trusted source is equally important. 

10. Promote the on demand presentation

Extend the life of your webcast.  Actively promoting on-demand presentations allow additional prospects to watch and learn from your webcast. It can be used to help promote future webcasts and increase your follower base.

Remembering some of these tips during your next webcast and implementing them can make a world of a difference. The ultimate goal is to create an experience your audience won’t forget. For more information on webcasting check out our post about planning a webcast.

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