5 Presentation Tips for Webinars

5 presentation tips for webinars


If there’s one thing I want you to remember after reading this post, it’s this: presenting “virtually” is so much different than presenting in person. When you present a webinar, you never see a single face. You can’t read body language. You never hear laughter or applause. For some, this lack of feedback can be a challenge. Hopefully, these five tips will help you in your next webinar.

1) Make eye contact with the camera.

Making eye contact with the camera means that you’re making eye contact with your audience. And this is very, very important. Presenters whose eyes are not focused on you can (and will) lose their grip on their webinar audience. So whether it’s a webcam or a video camera, pretend that the camera lens is the eyes of your audience. It’s fine to divert your glance to read or advance a slide, but keep your eyes focused on the camera as much as possible.

2) Always assume the best.

Product Overview: INXPO’s Webcasting Solution, XPOCAST.

First off, think positive and be happy. Projecting confident and positive energy helps keep your audience engaged. And, should you suspect something has gone wrong (e.g. you’ve lost the connection to the presentation console), assume the best and continue speaking. If something is truly wrong, the webinar’s logistical staff will alert you. But until then, continue presenting as if everything is fine.

3) Get comfortable with the “sound of silence.”

It’s the weirdest thing, really. You speak for 30 (or more) continuous minutes and the entire time, you receive absolutely zero positive (or negative) reinforcement. This is something you’ll have to get used to. Related to my earlier point (“assume the best”), imagine that there are thousands of captive “eyeballs” on the other end of the camera and you’ll project yourself better. And of course, adding interactive elements within your webinar (e.g. surveys, polling, Q&A, chat, etc.) do help to provide you with feedback and interactions from the audience.

4) Acknowledge viewers by their first name.

Ever view a webinar and hear your name called? I bet it got you excited and raised your attention level. So when you do introduce interactive elements, I like to reference viewers by name. Some may not want their complete identity revealed, so I simply stick to first name. And believe me, viewers love it when they’re mentioned “on screen.”

5) Relieve the funk, go with chunks.

Product Overview: INXPO’s Webcasting Solution, XPOCAST.

If you try to cover a single topic for 10+ consecutive minutes, you’ll get yourself into a funk. Viewers prefer content that’s broken into chunks. So instead of discussing “marketing best practices,” cover the “Top 5 marketing best practices you can use tomorrow.” Why do viewers prefer lists? Because there’s a definition of the “scope” (i.e. 5 best practices) and viewers always know where you are in relation (i.e. the 3rd out of 5 best practices).


Presenting webinars can be a challenge. Apply these tips for your next webinar and let us know how it went. Also, use the Comments section below to provide us with your webinar presentation tips!


Post contributed by Dennis Shiao