Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases.” Judging by blog postings in my RSS reader of late, it seems that content marketing is nearly as hot a topic as Pinterest and Instagram. Given the rising interest in the topic, I thought I’d gather up five thoroughly awesome resources on content marketing.
Five Signs Your Content Marketing Is An Illusion
Eric Wittlake (@wittlake) is author of the B2B Digital Marketing blog. I added Eric to my RSS feeds recently and he consistently delivers on a wide variety of B2B marketing topics. In this post, Eric covers content marketing.
6 Steps To Great Content
Michael Brenner (@BrennerMichael) authors the B2B Marketing Insider blog and also makes regular appearances in my RSS reader. In this post, Michael summarizes a presentation that Joe Pulizzi (@juntajoe) delivered at the Online Marketing Summit.
B2B Social Media is Huge Part of Content Marketing Explosion
I’m a big fan of Jeffrey L. Cohen’s postings on social media and B2B. Blue Glass combined two hot trends when they created an infographic on content marketing. Jeffrey shares statistics from the infographic, but chimes in with a concern, as well.
6 Tools for Turning Content Consumers into Customers
Eloqua has a great blog on online marketing (and related topics) called “It’s All About Revenue.” In this post, Eloqua’s Jesse Noyes lists six tools that “can make delivering, optimizing and measuring your content easier.”
The Big Challenge for Content Marketing? Execution
On Marketo’s informative B2B Marketing blog, guest blogger Jeffrey Davis writes about the biggest challenge for content marketing. I liked this quote from Jeffrey regarding content marketing: “it takes smart planning, creative talent, and most of all, a genuine passion for delighting the people you want to reach.”
Attend a Live Webcast on Content Marketing
Scott Lum, Digital Marketing Manager on the Events team at Microsoft, will join us on April 24, 2012 for a Live Webcast on Content Marketing. Scott’s Webcast is titled “Using Digital Events as a Hub for a Content Marketing Program.” I’m a big fan of this concept, but I think there’s a big need in the market for “how to do it.” That’s why I’m excited to hear what Scott has to say.
Post contributed by Dennis Shiao