A Checklist for Monetizing Hybrid Events

meetings and conventions july 2012 cover
Introduction

In the July 2012 issue of Meetings & Conventions magazine, Robin Klombers (INXPO VP) published a checklist for monetizing hybrid and virtual events. Robin has worked with many of our key accounts in devising monetization strategies for their hybrid events – so her checklist comes directly “from the field.”

The Checklist

Robin covers the following topics in her checklist:

  1. Content Strategy
  2. Monetization Strategy
  3. Sales Preparation
  4. Sales Strategy
  5. Key Takeaways

Read the entire checklist here:

http://www.meetings-conventions.com/articles_ektid49064.aspx

Additional Hybrid Events Resources

We have a few recent white papers that may interest you:

  1. Hybrid Events Best Practices
  2. Best Practices in Monetizing Digital Environments

In addition, we recently published a video chapter book on hybrid events. Here’s Chapter 2, which dispels the myth that hybrid events canibalize physical events:

You can view the entire video chapter book here:

http://web.inxpo.com/casting-calls/bid/103177/Your-Complete-Guide-to-Hybrid-Events-VIDEO

Got questions on hybrid events? Don’t hesitate to email your question to us – thanks!

 

Post contributed by Dennis Shiao