A Checklist for Monetizing Hybrid Events

meetings and conventions july 2012 cover

In the July 2012 issue of Meetings & Conventions magazine, Robin Klombers (INXPO VP) published a checklist for monetizing hybrid and virtual events. Robin has worked with many of our key accounts in devising monetization strategies for their hybrid events – so her checklist comes directly “from the field.”

The Checklist

Robin covers the following topics in her checklist:

  1. Content Strategy
  2. Monetization Strategy
  3. Sales Preparation
  4. Sales Strategy
  5. Key Takeaways

Read the entire checklist here:


Additional Hybrid Events Resources

We have a few recent white papers that may interest you:

  1. Hybrid Events Best Practices
  2. Best Practices in Monetizing Digital Environments

In addition, we recently published a video chapter book on hybrid events. Here’s Chapter 2, which dispels the myth that hybrid events canibalize physical events:

You can view the entire video chapter book here:


Got questions on hybrid events? Don’t hesitate to email your question to us – thanks!


Post contributed by Dennis Shiao