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How Webcasts Play into Today’s Engagement Economy

Webcasts in Engagement EconomyThe Marketo Marketing Nation Summit took place last week, and now that I’m back in the office and feeling reenergized, I took a look back on what valuable lessons I learned from my week in San Fransisco.

How marketers see success in the new “engagement economy” we are working in, was one of the hot topics of the conference. But what does this exactly mean for marketers who rely on webcasts and webinars to communicate to their audience? Let’s break it down in three simple steps – listen, learn and engage. 

How to be an engaging speaker during virtual events

engagingspeaker

Being a dynamic online presenter takes practice. Connecting with a remote audience is challenging especially when trying to connect to a group of people through a camera. In order to be successful the speaker must understand the technology, have solid network/computer setup and remain upbeat throughout the session. Here are 8 tips to help you become an engaging speaker during a virtual event and webcast and keep your audience’s attention.