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Post Webcast Tactics to Extend the Value of Your Content

INXPO Re-purposing webcast contentAfter putting in months of hard work into promoting and producing a marketing webcast, resist quickly shifting gears after the live program and moving on to the next thing. If you’ve done your homework and have great content, there’s tons of potential for your webcast program to have a long shelf life and continue to be a true asset in your marketing tool belt. Outlined below are a few ideas to get you started on re-purposing your content to get the most value. 

How Webcasts Play into Today’s Engagement Economy

Webcasts in Engagement EconomyThe Marketo Marketing Nation Summit took place last week, and now that I’m back in the office and feeling reenergized, I took a look back on what valuable lessons I learned from my week in San Fransisco.

How marketers see success in the new “engagement economy” we are working in, was one of the hot topics of the conference. But what does this exactly mean for marketers who rely on webcasts and webinars to communicate to their audience? Let’s break it down in three simple steps – listen, learn and engage.