Social Media Strategy: Starting with the Basics

How many times do you check social media? In 2016, we know that three-quarters of Facebook users and half of Instagram users check each site daily¹ and 80% of time spent on social media platforms happens on mobile². You can’t afford to bypass this on-the-move audience when you’re building your marketing plan. You should always have a strategy for social media, not just a bunch of posts. Here are some steps to building social success: Create Social Media Goals & Objectives Social media goals can vary but they’re good to have in place so that you can determine if your social

Using Your Online Events to Build Your Brand

Extending Your BrandYour brand represents not only a customer’s recognition of your product or service but the feeling, impression and opinion you want your customer base to have about it. A brand isn’t built in a month, a year or once you develop your logo but is something that consistently must be nurtured and sustained. Online events, webcasts and video portals can be strong brand building tools.

Inviting an Audience – Get Your Message Across

Get Your Message AcrossWe’ve all played the telephone game when we were kids, telling something to one person and laughing at how much the message changed by the time it was repeated back by the last person in the chain. When you’re communicating to your audience about your product or service you want to grab their attention and make sure that your message is memorable enough to be captured correctly by everyone in your communication chain.