Beginner’s Guide to Creating an Engaging Webcast or Virtual Event

beginners guide to webcastsSometimes it’s good to go back to the basics. In this beginner’s guide we break down the four main components to hosting a successful webcast or virtual event through engagement.

1. Short Presentations

Time is especially valuable for everyone in today’s day and age where multi-tasking is second nature, therefore presentations have to be concise.  Speakers are often encouraged to keep their presentation around 20- 30 minutes instead of a full hour. Most often an event schedules a couple presenters in the hour time frame that one person used to occupy.  The 20 to 30 minute limit keeps the attendees interested and the subjects specific. When an hour is designated for a presentation, usually more than one person is set to talk to cover multiple perspectives for the attendees.  Short presentations encourage the speaker to not spend time getting to the topic, but diving right into the presentation while engaging and challenging the audience right from the beginning.

2. Gamification

Event hosts and sponsors always want to boost engagement from their attendees so they participate on all different spaces created for their event. A helpful way to encourage participation is through badges and trivia games. Badges can be awarded for the time attendees spend listening to the speaker, how many documents they downloaded, how many areas of the event they attended, partaking in different chats and many other options the host can feature.  Depending on the event, the host has the option to offer prizes for top scores.  Another gamification aspect is having trivia games for attendees to play while interacting with the event platform. Trivia can range from general knowledge, to company information, or even information that was presented so far at the event.  Trivia gives attendees a fun competitive space within the event to test their knowledge and possibly win some promotional items from the event host.

3. Content is Key

It is important for the host to put together a strategy for their event which will produce content attendees want to hear about and speakers can concisely cover. Gathering a theme for the event can be a good place to begin for content.  If there are a number of topics to be covered, consider adding another presentation or even another day to avoid overwhelming the attendees. The theme should help determine content, but also doesn’t have to restrict the content provided either.  Bottom line is to remember the attendee’s intention drives the content.

4. Social Media

It’s hard to imagine a time before social media existed in our lives, let alone an event that isn’t shared and promoted through social media. Attendees should be encouraged to share their attendance, thoughts on the speakers, the people they met in chats and content shared in social media. Even for a private, in-house event, sharing is key to other employees within a company.  Social media sharing increases attendance and participation between the users.


Following these four simple engagement components will help you get on the right track to planning and achieving the results you want from your first (or next) webinar or virtual event. Click here to learn more about INXPO as an event or webcasting platform.