Best Content for a Virtual Event is a Physical Event

Best Content for a Virtual Event is a Physical Event

Introduction

We spoke on a panel at International Confex in London. Nina Wright (UBM) and Chris Meyer (INXPO) spoke on a panel titled “Virtual Meetings Demystified.

Panel Summary

In an article titled “Delegate information is real value in virtual events, delegates hear at International Confex,” Conference & Incentive Travel summarized key points made during the panel.

The Quote

Chris Meyer, EVP Sales & Marketing, INXPO

Chris Meyer, our EVP, Sales & Marketing, had a notable quote:

“The best content for a virtual event is a physical event.”

This reinforces our belief that the virtual component of a hybrid event serves to complement and magnify the content provided at the physical event.

For instance, the keynote presentation at the physical event can be live-streamed into the virtual experience. Virtual attendees can chat with one another – and, participate in a Twitter stream that bridges the physical and virtual attendees.

Conclusion

I believe that in a few short years, every physical event will have a virtual component. Would you like our White Paper on Hybrid Events? If so, drop me a line and I’ll send it to you.

 

Post contributed by Dennis Shiao