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Engaging Your Audience – Post Event

Don’t miss out on an opportunity to engage with your audience! Post event communications is crucial in the success of an event. Communication with your attendees goes beyond the event itself and into the feeds of their social media and email inbox. Re-purpose your event content though social media posts and gain a better understanding of your audiences’ experience through interactive surveys. By being present with your consumers post event, you are maximizing your impact and interest!

Designing Your Webcasts PowerPoint Slides

Webcast PowerPoint SlidesSlide decks are often the starting point when creating content for your next presentation. Weather you’ve chosen to do a video or audio presentation, it’s easy to get all your thoughts down on a slide first and then build the rest of your presentation. However, it’s important to not let your slides carry the weight of your content. If you do, your slides will show it through mounds of copy and visuals that will only drive people to boredom, not engagement.

How Webcasts Play into Today’s Engagement Economy

Webcasts in Engagement EconomyThe Marketo Marketing Nation Summit took place last week, and now that I’m back in the office and feeling reenergized, I took a look back on what valuable lessons I learned from my week in San Fransisco.

How marketers see success in the new “engagement economy” we are working in, was one of the hot topics of the conference. But what does this exactly mean for marketers who rely on webcasts and webinars to communicate to their audience? Let’s break it down in three simple steps – listen, learn and engage.