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How Webcasts Play into Today’s Engagement Economy

Webcasts in Engagement EconomyThe Marketo Marketing Nation Summit took place last week, and now that I’m back in the office and feeling reenergized, I took a look back on what valuable lessons I learned from my week in San Fransisco.

How marketers see success in the new “engagement economy” we are working in, was one of the hot topics of the conference. But what does this exactly mean for marketers who rely on webcasts and webinars to communicate to their audience? Let’s break it down in three simple steps – listen, learn and engage. 

Inviting an Audience – Get Your Message Across

Get Your Message AcrossWe’ve all played the telephone game when we were kids, telling something to one person and laughing at how much the message changed by the time it was repeated back by the last person in the chain. When you’re communicating to your audience about your product or service you want to grab their attention and make sure that your message is memorable enough to be captured correctly by everyone in your communication chain.

Email Best Practices for Online Events & Webcasts

INXPO Emailing Best PracticesToday, people receive an average of 88 emails per day, with 1 in 11 of the opened emails actually getting a click-through. Email volume continues to increase while click through rates continue to decline, so how are you optimizing your emails so they perform at their best.

Follow these best practices to make sure your event emails are sticking out amongst the crowd and getting your users to take action!