How many times do you check social media? In 2016, we know that three-quarters of Facebook users and half of Instagram users check each site daily¹ and 80% of time spent on social media platforms happens on mobile². You can’t afford to bypass this on-the-move audience when you’re building your marketing plan. You should always have a strategy for social media, not just a bunch of posts. Here are some steps to building social success: Create Social Media Goals & Objectives Social media goals can vary but they’re good to have in place so that you can determine if your social
Part of the beauty of hosting a webcast is creating a branded, custom destination for your content. Set apart from other video platforms, webcasts offer the ability to use your logo, brand colors, and choose the engagement features that best accompany your video and slides.
Solid communication techniques have a waterfall effect of positive outcomes for an organization – more engaged employees, more efficient work and more successes. However, it’s not always easy. Sometimes communicating with one person can be challenging enough, never mind an entire
We have compiled and shifted through the data of thousands of webcasts and online events from enterprises, associations to media organizations over the past 12 months to give you the best benchmarks for the webcast and online events industry. Here are a few key takeaways and insights
Today, consumers are influenced by visual content, whether it be video or graphic centric supported by text. Buyers like to “see” the product before making a purchasing decision. Taking a look at our own set of marketing assets – free trial programs, self-guided product demos and videos are