General Data Protection Regulation (GDPR) Compliance

What is GDPR? General Data Protection Regulation is a new framework put in place by the European Union protecting EU residents’ data rights. The ruling works in favor of data privacy, so that when an EU user accesses external-facing websites or web applications, they are more aware of the data being collected and how the data is being used. Simply put, GDPR gives users “the right to be forgotten” and become anonymous online. Users must elect to opt-in to sharing their personal user data and can always opt-out to have their data be forgotten at any time. GDPR applies to

Proving the Worth of a Hybrid Event

Marketers love events. The face-to-face interaction with prospects and partners, the energy created over their content, and the endless networking possibilities are all reasons why events are a high playing card in any marketer’s hand. Many leadership teams may have an attitude of “if it’s not broke, don’t fix it” when it comes to events, however, if events are a valuable ace, then hybrid events give you a royal flush.