Social Media Strategy: Starting with the Basics

How many times do you check social media? In 2016, we know that three-quarters of Facebook users and half of Instagram users check each site daily¹ and 80% of time spent on social media platforms happens on mobile². You can’t afford to bypass this on-the-move audience when you’re building your marketing plan. You should always have a strategy for social media, not just a bunch of posts. Here are some steps to building social success: Create Social Media Goals & Objectives Social media goals can vary but they’re good to have in place so that you can determine if your social

Improve your Marketing Storytelling

Content is king. But unlike real kings, there isn’t just one per country, there are a million content kings out there and they are all competing for your audience. In the saturated world of online marketing, it’s important to find a way to stand out before becoming the online equivalent of the man on the corner swirling the “we buy gold” sign.

The Perfect Login & Registration Page

Login and registration pages serve a straight forward purpose, which can often cause the details of them to be overlooked when creating your webcast or online event. Before rushing to get an easy check off on your event to-do list, follow these few simple best practices that will take your pages from a basic step to an enticing reason for your