The biggest and most profitable events in the world all have one thing in common. The Superbowl, World Cup, TED Conferences and many others have all grown their expansive following by sharing their content beyond the physical audience. These events extend their reach to national and even global audiences through content syndication to television, social channels and online.
Marketers love events. The face-to-face interaction with prospects and partners, the energy created over their content, and the endless networking possibilities are all reasons why events are a high playing card in any marketer’s hand. Many leadership teams may have an attitude of “if it’s not broke, don’t fix it” when it comes to events, however, if events are a valuable ace, then hybrid events give you a royal flush.