Proving the Worth of a Hybrid Event

Marketers love events. The face-to-face interaction with prospects and partners, the energy created over their content, and the endless networking possibilities are all reasons why events are a high playing card in any marketer’s hand. Many leadership teams may have an attitude of “if it’s not broke, don’t fix it” when it comes to events, however, if events are a valuable ace, then hybrid events give you a royal flush.

Social Media Strategy: Starting with the Basics

How many times do you check social media? In 2016, we know that three-quarters of Facebook users and half of Instagram users check each site daily¹ and 80% of time spent on social media platforms happens on mobile². You can’t afford to bypass this on-the-move audience when you’re building your marketing plan. You should always have a strategy for social media, not just a bunch of posts. Here are some steps to building social success: Create Social Media Goals & Objectives Social media goals can vary but they’re good to have in place so that you can determine if your social