Marketers love events. The face-to-face interaction with prospects and partners, the energy created over their content, and the endless networking possibilities are all reasons why events are a high playing card in any marketer’s hand. Many leadership teams may have an attitude of “if it’s not broke, don’t fix it” when it comes to events, however, if events are a valuable ace, then hybrid events give you a royal flush.
Part of the beauty of hosting a webcast is creating a branded, custom destination for your content. Set apart from other video platforms, webcasts offer the ability to use your logo, brand colors, and choose the engagement features that best accompany your video and slides.
We have compiled and shifted through the data of thousands of webcasts and online events from enterprises, associations to media organizations over the past 12 months to give you the best benchmarks for the webcast and online events industry. Here are a few key takeaways and insights
In most cases, the larger the enterprise the more moving parts and vendors to manage. Frost and Sullivan’s recent web events industry report stated that most enterprises are now looking for a one solutions fits all approach to their vendors. Luckily, when it comes to communication tools for both internal and external audiences there isoption to consolidate.