Proving the Worth of a Hybrid Event

Marketers love events. The face-to-face interaction with prospects and partners, the energy created over their content, and the endless networking possibilities are all reasons why events are a high playing card in any marketer’s hand. Many leadership teams may have an attitude of “if it’s not broke, don’t fix it” when it comes to events, however, if events are a valuable ace, then hybrid events give you a royal flush.

Top Reasons for a Single Video Platforms

Top Reasons for Consolidation

In most cases, the larger the enterprise the more moving parts and vendors to manage. Frost and Sullivan’s recent web events industry report stated that most enterprises are now looking for a one solutions fits all approach to their vendors. Luckily, when it comes to communication tools for both internal and external audiences there isoption to consolidate.

Live Streaming Video Delivery

In my last post, I provided a short glossary of terms to get us comfortable with live streaming media language.  Now that we have some of the acronyms down, let’s map them out in a diagram to see how video gets captured, encoded, delivered and consumed using cloud technologies.

Live Video Streaming Image
Live Video Streaming Workflow With INXPO STUDIO

You will see in the workflow above INXPO STUDIO, INXPO’s HTML5 broadcasting technology replaces traditional hardware such as encoders and video switchers used to swap and combine media sources.

This technology advancement disrupts the live streaming workflow that we know today and paves the future for what’s to come.