One of my strongest early memories of seeing television as a kid was the Apollo 11 moon landing. Watching Neil Armstrong climb down the ladder as the first man to step on the moon in July 1969 – it was amazing to see it happen live. Those moving pictures made me feel like I was there in person.
Television has become so entwined in our lives and society that it’s hard to picture anything matching TV’s ability to reach, teach, engage and entertain broad audiences. Imagine, however, harnessing that capability for yourself or your organization. How cool would it be to have your own TV channel, where you can broadcast whatever content you want, whenever you want, and on almost any device you want?
Is this science fiction? Believe it or not, it’s fact.The ability for any organization to have a secure, interactive communication platform to reach audiences large or small exists today.We call it Business TV, and I’ll discuss that topic much more in future posts.
Let’s look for a moment at the history of television. RCA unveiled the first black and white TV set at the World’s Fair in 1939, and topped that in 1964 by showing the world its first color TV set. Enthralled viewers couldn’t get enough of this new technology, as the purchasing trends show.
During the 1950’s and 1960’s, Americans bought about 5 million TVs a year. That number increased dramatically in the 1970’s as more modern sets became available and cable TV systems emerged. By 1978, almost 57 million U.S. households had a color TV set. That number reached 101 million in 2000.
Today, 89% of the world’s 1.5 billion households have at least one television set, according to BSN*. If the global TV audience is mind-boggling, consider the consumption of online video.
YouTube.com reports some amazing statistics:
- Over 1 billion unique users look at YouTube each month.
- 100 hours of video content are uploaded to YouTube every minute.
- Mobile devices make up 40% of YouTube’s global watch time.
Clearly, the global demand for TV and online video is high. There are good reasons for that. One is that video programming is a great form of storytelling, and human beings find stories compelling. Other reasons include accessibility and immediacy.
If businesses haven’t yet concluded that video is a great way for them to get their messages out to employees and customers, they won’t be able to ignore the evidence much longer. Savvy organizations are already realizing the advantages of having their own broadcast capabilities. And they’re using this communication channel to engage stakeholders like never before.
Whether for marketing, corporate communications or learning, good video is unmatched for its power to attract viewers. A play button is a subtle call to action, but it works so well because we all like to watch new things. Every organization today can benefit from embracing video as the medium for reaching distributed audiences.
In future posts, I’ll explore more of the benefits of using Business TV and how organizations of all sizes can interact with large audiences through live and on-demand video content.
Check out this video to learn more about Business TV.
Image courtesy of NASA.