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How the Future of Corporate Communications Will Be Shaped by Video

how the future of corporate communications will be shaped by video


Whether your organization is sharing messages with customers, stakeholders, investors, employees, or other team members, the most effective method of communication is video. From webcam chats to studio-quality broadcasts, video increases credibility, connection with the audience, and education because engagement with video is easier, quicker, and more appealing.

Do not be fooled. Videos are not just for entertainment anymore! Videos can be successfully used to implement new training programs to thousands of individuals across the world, communicate company directives to swiftly reshape an organization, and quickly address compliance and regulatory changes.

Why Video?

Video communications open the door for creative ways to explain corporate information. Let’s face it. Employees have enough work to do. Why bog down their productivity by forcing them to read newsletters, memos, or other forms of literature like the dreaded process guides?

Introducing video communications offer new forms of delivery to individuals that may not have the time to read, but they do have time to watch and/or listen to the media. Plus, it is exciting to watch video content. For international organizations, literature may get lost in translation and that may cause major headaches! Introducing videos maximizes the user experience and understanding of the information because body language also tells a story.

The Future of Corporate Communications

An emerging theme in corporate communications is television-style programming. With virtual platforms like INXPO VX Platform, corporations can create 365-day communities that serve as a launching pad for corporate information, updates, releases, and more.

Most importantly, these communities can integrate live and pre-recorded videos from anyone with a webcam, mobile streaming like USTREAM, or studio-quality production equipment. Real-time video chats can add an excellent level of engagement.

The television program replaces event agendas in a 365-day community because the channels can be turned on/off instantly or programmed for a specific launch date and launched virtually anywhere there is an Internet connection.

For example, an executive wants to deliver weekly updates to different departments, but wants to stay away from lengthy e-mail chains and newsletters because there are many international offices and the translation of the materials may not be 100% accurate. What is the best method? Introduce a television-style broadcast of course! The executive can send a company-wide notification to “turn on the TV,” interact, and learn.


Times are changing and so are the millions of media-consuming employees. Corporations that do not take the time to invest in video communications may be left in the dust by companies that are growing exponentially using video delivery.

Think about your consumption of news media, promotions, and other forms of delivery like user-generated content. Would you rather read hundreds of words or watch an exciting live delivery from the head of your organization?

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