How To Market and Incorporate Social Media Into Hybrid Events [VIDEO]


At PCMA Convening Leaders and Virtual Edge Summit 2012 in San Diego, we filmed eight event and meeting experts for their insights on hybrid events. We’ll be unveiling the videos (here on our blog) in “chapter book” format.

In Chapters 1 and 2, we covered the definition of a hybrid event, and addressed the important question of whether hybrid events cannibalize attendance at the face-to-face event.

Chapter 3: How Do You Market Your Hybrid Event?

Chapter 3 features Tony Lorenz, Founder and CEO of bXb Online (@bXbOnline). Tony covers marketing considerations for everything from vertical industry events, to external events to internal events. For internal events, Tony notes that a bXb Online client leveraged their internal social networking tools (e.g. Salesforce Chatter) to generate awareness. View Tony’s video to learn more:

Chapter 4: How Do You Incorporate Social Media Into Your Hybrid Event?

Chapter 4 features Jessica Levin (@JessicaLevin), President and Chief Connector at Seven Degrees Communications. According to Jessica, “social media is the key component to a hybrid event.” Jessica provides you with tips on how to staff your team, to interact with the face-to-face audience, interact with the virtual audience and how to ask provocative questions (if needed). View Jessica’s video to learn more:

Coming Up Next

The next two chapters will be posted next week:

Chapter 5: Should hybrid events feature a virtual emcee? (featuring Emilie Barta, Hybrid Event Consultant / Virtual Emcee).

Chapter 6: Tell me about A/V considerations around hybrid events? (featuring Midori Connolly of Pulse Staging & Events)

Related Resources

Did you know? We have a white paper on hybrid event best practices. Register for the free download here:

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Post contributed by Dennis Shiao