Impacting The Buyer’s Journey with Online Events & Webcasting

buyersjourneyUse Cases To Nurture Your Customers At Each Stage Of The Buyer’s Journey.
Katherine P Jordan, VP of Marketing, INXPO 

We know that buyers are spending more time than ever researching solutions to address their challenges. You’ve probably seen this popular stat,  “67% of the buyer’s journey is complete before a buyer even reached out to sales” Sirius Decisions. This requires a lot of coverage to make sure your content is relevant and placed strategically in front of your prospects when they are looking for it. The key is to map out your content for all stages of the buyers journey to add brand value and develop relationships with your customers.

Let’s take a look at the buyer’s journey and see how Online Events and Webcasting can be used to impact each stage.

To read the rest of the article, head over to The Marketing Scope.