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Mix One Part Physical , One Part Online to Create Hybrid Events

software quality hybrid event from sqe

Image: The STAREAST hybrid conference from Software Quality Engineering (SQE). 
Introduction
We’ve written quite a lot about hybrid events. Feel free to peruse the 38 blog posts that we’ve published on the topic. With hybrid events, meeting and event planners can dramatically extend the audience reach of their face-to-face events, while growing subscription and sponsorship revenue. In addition, organizations from Cisco to PCMA have reported that the “digital extension” (to a physical event) is proven to drive attendance to subsequent face-to-face events.

Hybrid Events: In The News
We’re happy to see hybrid events “in the news” lately. Notably, BtoB Media Business published an article titled “Physical events see resurgence with virtual innovations“. In the article, Charlotte Woolard profiles the innovations media companies are making by combining physical events with digital extensions (and sponsorships).
Woolard includes insights from two of our clients, Kate Spellman of UBM Studios and Danielle Belmont of BNP Media.
Hybrid Event Success Story

In April, Software Quality Engineering (SQE) held its Software Testing Analysis & Review Conference East, otherwise known as STAREAST. SQE made it a hybrid conference, with the physical conference in Orlando, Florida and the digital extension provided on the INXPO platform. You can read a case study of this hybrid conference here:

http://web.inxpo.com/hybrid-event-case-study-stareast-2012/

Live Webcast

kim bryant sqe live webcast hybrid event success story

Kim Bryant, the Event Manager behind the hybrid conference, will be providing a live webcast that airs on INXPO TV’s Success Stories channel:
 Date: Wednesday, October 17, 2012
Time: 12PM ET
Register: INXPO TV

Kim’s presentation will last about 30 minutes – and there will be plenty of time for Q&A. So bring your best questions on hybrid events. Hope to see you there!

 

Post contributed by Dennis Shiao

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