Image: The STAREAST hybrid conference from Software Quality Engineering (SQE).
We’ve written quite a lot about hybrid events
. Feel free to peruse the 38 blog posts that we’ve published
on the topic. With hybrid events, meeting and event planners can dramatically extend the audience reach of their face-to-face events, while growing subscription and sponsorship revenue
. In addition, organizations from Cisco to PCMA have reported that the “digital extension” (to a physical event) is proven to drive attendance to subsequent face-to-face events
Hybrid Events: In The News
We’re happy to see hybrid events “in the news” lately. Notably, BtoB Media Business published an article titled “Physical events see resurgence with virtual innovations
“. In the article, Charlotte Woolard profiles the innovations media companies are making by combining physical events with digital extensions (and sponsorships).
Woolard includes insights from two of our clients, Kate Spellman of UBM Studios
and Danielle Belmont of BNP Media
Hybrid Event Success Story
In April, Software Quality Engineering (SQE) held its Software Testing Analysis & Review Conference East, otherwise known as STAREAST. SQE made it a hybrid conference, with the physical conference in Orlando, Florida and the digital extension provided on the INXPO platform. You can read a case study of this hybrid conference here:
Kim Bryant, the Event Manager behind the hybrid conference, will be providing a live webcast that airs on INXPO TV’s Success Stories channel:
Date: Wednesday, October 17, 2012
Time: 12PM ET
Kim’s presentation will last about 30 minutes – and there will be plenty of time for Q&A. So bring your best questions on hybrid events. Hope to see you there!
Post contributed by Dennis Shiao