News Roundup – Digital Marketing Through Live Streaming and Online Video

It’s an exciting time to be a digital marketer, because the game is always changing and fast paced. With the infinite amount of content the internet provides it takes a savvy marketer to put their content on top, and target their audience where they’re already tuned in. We’ve rounded up the latest news on live streaming and online video to give you a head start. 

The List of 100 Companies That Matter Most in Online Video
Our panel of 10 streaming media experts has spoken, and these are the 100 companies doing the most important and innovative work in online video today. Read our introduction to learn more about how the list was created. (Note that the Streaming Media 100 list highlights companies with headquarters in the U.S. We will announce our European Streaming Media 101 on our Streaming Media Europe site in November.)

The Rise of Livestreaming: Why People Watch, and How Brands Can Benefit (Infographic)
Livestreaming has a “can’t miss” factor—tapping into people’s FOMO (fear of missing out)—according to an infographic by direct response marketing agency Koeppel Direct. Facebook users comment 10 times more on live videos than on regular videos, the infographic says.

Twitter Launches ‘Happening Now’ to Showcase Tweets About Events, Starting with Sports
Twitter is today releasing a new feature called “Happening Now” aimed to make its service more accessible to newcomers by highlighting groups of tweets about a topic, beginning with sports, before expanding to other areas like entertainment and breaking news. If this sounds similar to Twitter’s existing Moments feature….well, it is.

Are You Ready for the Shift to Digital Events?
Power up your mobile device, tablet, or laptop, and you won’t have to look far to find an event live and in progress. In May, the world tuned in to watch Warren Buffett’s remarks at the live-streamed Berkshire Hathaway Annual Shareholders Meeting. When Tesla unveiled its first 30 Model 3 sedans at the end of July, the company live-streamed the delivery. Last week, Amazon tested its new streaming service for football fans watching the Chicago Bears play the Green Bay Packers. And as more viewers find more affordable data rates, it’s clear that the future will be live-streamed.