INXPO is bringing you a round-up of important news stories from the industry. In this edition, we gathered a range of articles highlighting how media consumption habits are changing for video and events. From perhaps the O.G. of digital conferences TED Talks, to McDonald’s revamping their physical events, everyone is getting on board the digital event band wagon.
Perhaps more than any other conference, the TED organization’s programming and digital distribution of TED Talks videos illustrates the potential of online content to drive audience exposure and brand reach globally. It also emphasizes the shift in the very definition of what a conference is today, evolving from a live solitary event to the physical hub of a virtual media ecosystem.
Millennials age 14-25 now spend more time streaming online video content than watching live television, according to a recent report from Deloitte. This infographic illustrates the growth and shift in video consumption.
See how the fast-food giant translated feedback from its convention task force into action at this year’s event.
Why live stream from the exhibit hall? For the American Society for Healthcare Engineering (ASHE), there are many dividends but at the end of the day it’s all about building community and driving engagement, said Dana Freker Doody, vice president of corporate communications for The Expo Group, ASHE’s general service contractor. She has served as hybrid event strategist for ASHE since the group’s first hybrid annual meeting in 2013.
FOMO or Fear of Missing Out is the anxiety we get when we think we are being left out of an amazing experience. FOMO is a major drive for your prospective attendees, and one that you can easily capitalize on in our social media-driven, shareable world.