The News Roundup is back and this week we have a variety of articles to share. From the detailed checklist for planning a successful webinar to broad strategy on event content and social media.
Here’s a statistic that might surprise you: in a 2014 study from the Content Marketing Institute, more than 60% of B2B marketers said they use webinars as part of their marketing strategy.
That suggests two things:
- Webinars are an effective marketing tool.
And, depending on your industry, your webinars may face a lot of competition.
One speaker’s perspective on the effects and benefits of using social media for events. Social media shouldn’t be something that just “sorta happens” at your event, but should be endorsed and embraced.
Done well, a webinar can help you move your buyer’s sales needle from “just researching” to “ready to buy now.” In the latest CMI research, two-thirds of B2B marketers used webinars and 66% found them to be effective. This article by the Content Marketing Institute provides a checklist for every planning phase.
Why interactive? Through user experience research, along with our own insights from previous experiences, we found that users are more likely to engage with and consume content when it’s presented in a fun and intriguing way. Not only does interactive content look better aesthetically, but it also reduces the amount of information your audience has to process at one time.
No one sets out to make events that don’t engage, they don’t! But it happens, doesn’t it? We’ve all been to one. Why does it happen? With the need for engaging content becoming even more valuable, are we are at risk of just broadcasting ‘content for content’s sake’? How can we event planners ensure we remember the heart of where our content comes from?