Ask the person next to you, “Hey, can you create a slide presentation for me?” Then say, “I’m only kidding.” Seriously, ask the person next to you and watch their reaction at this moment. It will be important later.
Many people are stricken with fear and dodge the mere thought of creating a presentation for someone else. Why is this? Confidence. In my experience, there is a visible difference in audience behavior based on the confidence level of the presenter.
Have you ever missed or forgotten a line? The one you practiced so hard to remember! You’re thinking, “This is the worst day of my life.” You may apologize, stumble, keep going, or ask to start over. Others may continue the conversation forward and finish strong, but lingeron the mistake. It is all situational.
MyPACES Framework for Online Presentations
I’ve developed a framework to help presenters with their confidence and online delivery. It’s an acronym that goes by the name “PACES” – for Planning, Audience, Content, Engagement and Socialization.
Planning is the most crucial element, but also the most neglected. We are all guilty of putting the presentation development off at some point in our professional careers. When working as a webcasting engineer, I heard hundreds of excuses. Some were quite creative. Plan for everything!
This guidelines document for preparation and planning is quite impressive, but you can choose your own style. Mobile delivery, online user experience, interactive functionality like polling, surveys, and games, as well as group or moderated chats are a small portion of the planning process. Ask for strategic help, and your presentation may be a hit. Feel free to contact me.
Audience acquisition, marketing, time zones, technology limitations, and generational awareness are important and develop pre and post-planning process. I believe time spent understanding your audience’s situation will pay off during the engagement planning process.
The best way to reach your audience is to design interactions around the technology they use. Mobile users are on the rise with over 1 billion users world-wide according to this study. Do you think they should be included in your presentation? I do. In fact, I prefer to view presentations on my mobile device. Do you want to exclude me?
This should be an understood category, but for those of you that are new I will explain quickly.Content is King (and Queen) to your audience. It is the entire reason they tuned in. Planning for the defined audience should allow you to create the most compelling and engaging content on the planet. Then they have no reason to multitask. Get the Content right!
What are you going to do to capture the audience’s attention? Hopefully I captured yours at the beginning of this article. You have to think like an attendee when you are creating presentations.
We have a wealth of content to consume. Television, theaters, performances, movies, webisodes, sports, etc. have created endless supply of content and fun. What can webcasts, webinars, and online presentations potentially offer against the endless media streams?
They offer interaction with subject matter experts. If you are delivering a complex scientific presentation, do not cram the slides with hundreds of words. Make it compelling and fun. Use the handouts in the webcasting platform to give people digital copies for them to place comments on digitally or physically, and follow along with you.
Every presenter in an online setting must use engaging tools like polls, games, and media integration. Even resorting to having audiences write down something for future use. Find what works best and practice it over and over and over again. Most importantly, talk to your audience as if they are standing next to you face-to-face.
Engagement strategy is just the beginning. Encourage socialization in your presentations by allowing attendees to share digital business cards (vCards), join the moderated or open group chat, ask questions, tweet from the webcast platform, and engage with each other.
Build a memorable experience and you’ll have followers for every presentation. I often encourage social networking with attendees, partners, and customers after the webcast. We are a collective group of individuals interested in a specific topic so we should probably remain in contact as the industry or topics expand. Social connectivity works for a reason so your presentations should benefit from it.
I hope you found my PACES framework (for online presenters) useful. I believe that every online presentation needs to include the proper amount of Planning, along with a focus onAudience, Content, Engagement and Socialization.
Post contributed by Matt Goodwin