How Webcasts Play into Today’s Engagement Economy

Webcasts in Engagement EconomyThe Marketo Marketing Nation Summit took place last week, and now that I’m back in the office and feeling reenergized, I took a look back on what valuable lessons I learned from my week in San Fransisco.

How marketers see success in the new “engagement economy” we are working in, was one of the hot topics of the conference. But what does this exactly mean for marketers who rely on webcasts and webinars to communicate to their audience? Let’s break it down in three simple steps – listen, learn and engage. 

Inviting an Audience – Get Your Message Across

Get Your Message AcrossWe’ve all played the telephone game when we were kids, telling something to one person and laughing at how much the message changed by the time it was repeated back by the last person in the chain. When you’re communicating to your audience about your product or service you want to grab their attention and make sure that your message is memorable enough to be captured correctly by everyone in your communication chain.

News Roundup – Current State of Adobe Flash

INXPO STUDIO Flash FreeTwo weeks ago we posted a blog, about the industry’s ongoing concern with Adobe Flash’s security and reliability. These concerns are resulting in many browsers stopping support of the plugin, which means webcasters need a new solution. We are staying ahead of the curve with our new HTML5, plugin free, webcasting platform, INXPO STUDIO, and think you should join us before getting shut down with the errors of Flash. But, don’t just take our word for it.