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What do Fantasy Football, Marketing Budgets, and Webcasting have in Common?

It’s the time of year when I should be finalizing my marketing budget for 2016, and instead I’m poring over my Fantasy Football team roster.  Can you blame me?  The playoffs start next week. Have any tips about my roster?

 fantasy football and webcasting

Fantasy football requires owners to make a lot of analysis and decisions. As do marketing budget decisions, and optimizing spend for programs like webcasting and online events.  In fantasy football, who has the best matchups? Is there a decent waiver wire pickup? Who is the next surprise star like Davonta Freeman or Gary Barnidge? How did my sure-thing first round pick Eddy Lacy turn out so bad? 

Why Digital Events? And Why Not.

I just came across a recent video post by Victoria Rennie of Incisive Media from Conference Summit 2015, who talked about how event companies should approach digital.

As an events professional, she has a deep understanding of the role of virtual and hybrid events and her views align with what our clients at INXPO are experiencing.  Victoria posits:

  1. Online events cannot replace face to face engagement
  2. Lead generation is a strategy that makes sense for digital events