Video marketing is all the rage now. It’s fair to say that this approach to delivering commercial messages has exploded. A forward-thinking but small group of marketers is taking this approach to a completely new level: live video.
Seen any good online video ads lately? Chances are, you’re seeing a lot more video content of all varieties, no matter how much time you’re spending on the Internet. Video has quickly become the most popular format for delivering content, and that is unlikely to stop anytime soon – a significant opportunity for enterprise marketers.
In today’s busy world, there are way too many content marketing tactics to select from, and choosing the rights ones that prove real ROI can be difficult. One of the biggest priorities that I am seeing as a Marketer is the ability to measure the effectiveness of a campaign or program.
It might seem ironic, but with all the engagement features available to virtual event attendees it can feel like they have a more interactive event experience than the attendees at the physical event. While virtual attendees know what’s happening on their platform and the live event, physical attendees only have access to what’s in front of them.