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6 Ways to Cut Through ‘Noise’


In business communications, the saying, “Timing is everything,” is true when it comes to capturing an audience’s attention.

We’re all busy people, with a lot on our minds most of the time. It’s really hard to stop and focus on things. Grabbing the attention of busy people requires that our communications rise above the noise and stand out.

5 Tips to Make Memorable Messages


Messages that engage and inform wide and diverse audiences are hard to create. Great communicators know a secret that all businesses should keep in mind: the most powerful messages are those that are remembered.

Super Bowl XLIX offered a great example of reach and impact. Not only was Sunday’s game the most watched TV show of the year, but many of the messages broadcast during the program were memorable. Various observers analyzed the impact for marketers, and virtually every advertiser got a good return on their investment. Engagement remained high throughout the program, too, thanks in part to the closeness of the game on the field.

Super Bowl reaches millions


When Super Bowl XLIX kicks off in Phoenix, more than 72,000 lucky fans with tickets will be able to see the big game in person, but another 100 million-plus also will get to see it – on television and the Internet.

The Super Bowl isn’t merely the championship game of the National Football League; over time it has become a media and entertainment event that attracts multiple audience demographics. For good reason, the game often is the launching pad for memorable marketing campaigns ranging from Internet services to cars and trucks to soft drinks. In 2014, Super Bowl XLVIII was a lopsided football game, yet it was also the most-watched television show in American history, drawing an audience of 111.5 million, according to Nielsen.

How Not to Let the Grapevine Choke Your Organization


Motown legend Marvin Gaye scored his first No. 1 hit with the song, “I Heard it Through the Grapevine,” back in 1968. The title of that song has lessons for business communications that are relevant today.

“I heard it through the grapevine” is a common phrase – in fact, hearing it on the streets of Chicago in the mid-’60s inspired the writer of that Motown hit. Every organization has a “grapevine,” an informal and often twisty channel on which information flows. When we hear things through the grapevine, we mean that we didn’t hear it directly from the source.

Communication Channel of Future is on Now- Business TV


One of my strongest early memories of seeing television as a kid was the Apollo 11 moon landing. Watching Neil Armstrong climb down the ladder as the first man to step on the moon in July 1969 – it was amazing to see it happen live. Those moving pictures made me feel like I was there in person.

Television has become so entwined in our lives and society that it’s hard to picture anything matching TV’s ability to reach, teach, engage and entertain broad audiences. Imagine, however, harnessing that capability for yourself or your organization. How cool would it be to have your own TV channel, where you can broadcast whatever content you want, whenever you want, and on almost any device you want?

Is this science fiction? Believe it or not, it’s fact.The ability for any organization to have a secure, interactive communication platform to reach audiences large or small exists today.We call it Business TV, and I’ll discuss that topic much more in future posts.