It’s the time of year when I should be finalizing my marketing budget for 2016, and instead I’m poring over my Fantasy Football team roster. Can you blame me? The playoffs start next week. Have any tips about my roster?
Fantasy football requires owners to make a lot of analysis and decisions. As do marketing budget decisions, and optimizing spend for programs like webcasting and online events. In fantasy football, who has the best matchups? Is there a decent waiver wire pickup? Who is the next surprise star like Davonta Freeman or Gary Barnidge? How did my sure-thing first round pick Eddy Lacy turn out so bad?
When planning 2016 Budgets an important cost that is frequently overlooked is how much is spent to onboard new employees and the losses each year due to turnover. Without an effective and engaging onboarding program, new employees take longer to “ramp up” and contribute to the company’s success.
My marketing team and I attended an event recently in Boston that reminded me of the power of digital content, especially video, in marketing communications.
At the 2015 B2B Marketing Forum (#mpb2b) hosted by MarketingProfs, I got to do some great networking with peers and I captured quick video interviews with about 50 people about how marketers are using video and webcasting.