We have added HTML5 streaming technology to enhance the delivery of Online Events as part of our INXPO Event Cloud®. The next generation HTML5 webcasting service beta was launched on June 25, 2016 with the INXPO 12.9 release.
I first started working with INXPO in 2010, when my organization (a trade association) fell on hard times due to a lack of attendance at in-person events. With the recession in full-swing, we needed to do something – and quickly – to turn the downward spiral around. Luckily, a huge increase in attendance at our webinars signaled, “put your conferences online”. The response was outstanding – we had over 11,000 people register for our first event in February 2010, and brought in over $100K in sponsorship revenue.
In this month’s News Roundupwe found articles highlighting how marketers are investing more of their budgets in video and events. In a business world swamped with email campaigns, experimental marketing through virtual events is the new way to go. Need convincing? Check out the articles below.