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Industry stories worth telling


In a recent post, I discussed the opportunity for insurance industry companies to use digital channels to differentiate themselves. Here, I’m going to explore how they can do that effectively.

In a word, the key for the insurance industry – indeed, any industry that wants to stand out and engage customers and employees – is storytelling. I’m talking about conveying authentic messages in a way that people will understand and remember.

For anyone who might have seen the original TV show or reruns of “Dragnet,” Detective Sergeant Joe Friday was famous for saying, “All we want are the facts” and in later parodies, “Just the facts, ma’am.” Facts are as important to differentiating a business as they are to a police investigation. The trick is compiling and communicating those facts in a memorable way, helping your audience understand why those particular facts matter. That’s the essence of storytelling.

Digital Differentiation in the Insurance Industry


Today’s digital environment and the ubiquity of data underscore a curious paradox among insurance organizations. Insurance carriers were among the first adopters of computers, but by and large they aren’t making the most of current technology.

Early customers of mainframes were insurance companies, for good reason: they collected tons of data on policies and policyholders, and they needed an efficient way to organize and retrieve it. Similarly, insurance agents and brokers have long pursued an efficient way to quote and bind business with multiple carriers.

5 Ways to Improve Onboarding Engagement


Employees are the lifeblood of any organization, and more employers are investing in programs to attract, develop and retain the talent they need to succeed. The quicker an employer can engage new talent, the greater the likelihood of retaining a productive new employee.

One of the most important, and overlooked, areas of talent engagement occurs at the very beginning of a new hire’s journey. Think about your first day at the last new job you held. You probably had lots of questions, and lots of information to absorb. Will I fit in here? How am I going to remember the names of all these new colleagues? What opportunities to advance might I have? Was that person I just met in Marketing or Finance?

7 Tips for the Webcast Practice Run


Dry run practices allow the speaker to test their location, equipment and setup as well as become familiar with the webcasting software and practice delivering their content as if it was a live presentation. A dry run is important to ensuring speakers are prepared and confident for the live day and should ultimately foreshadow the live day presentation. Speakers should follow all the preparation best practices for location selection, computer/network settings, telephony and audio/video setup in addition to following these dry run tips.