Every medium has its pros and cons when it comes to conveying a message. One of the most used communication methods today, e-mail, has almost replaced face-to-face communication – even for people in the same office.
Recently Gartner released its CMO Spend Survey results report. This is a highly recommended read that has some key points we in the digital marketing space should take to heart. The key take away for me is a confirmation of what many of us who live on the leading edge of marketing tactics have known for some time.
Like any traditional event planning, there are many factors that go into the preparation of a webcast or online event. More often than not the logistics that make virtual events different from physical events may seem daunting to someone planning to go virtual for the first time. Choosing the right solution partner who will help to you to tackle key issues like infrastructure and bandwidth considerations will make all the difference in your planning and preparation and overall success.
To put it simply, getting people to buy products and services is the point of marketing. While there are lots of ways to approach that task — and an almost limitless number of vendors pitching solutions – the one common mission in all marketing is to influence buyers’ behavior.
INXPO is bringing you a round-up of important news stories from the industry. In this edition, we’ve found a range of articles focusing on aspects of video from internal communications to a PCMA scholarship opportunity. Also, Snapchat just got more interesting than the rainbow you can make come out of your mouth. Have suggestions or comments? Let us know by submitting a comment.