Businesses in all industries tend to agree that improving engagement among employees and customers is a critical step in strengthening their brands and achieving sustainable growth. Why do many organizations fall short of materially increasing engagement? They are missing a secret ingredient.
That secret is the power of authenticity in messaging. When communicating with employees, customers and business partners, organizations can’t fake it and expect to make it. Authenticity means the message, and the messengers, are perceived as credible and truthful. Dictionary definitions of “authentic” include being real, factual, true to one’s self or character, and worthy of acceptance or belief. What you see and hear should be what you get. The more that actions and words are in sync, the greater the perception that the message is authentic.