From product releases to company news flashes, video is used everywhere in business today to communicate. Video is the new standard on how people become informed and learn. Taking its lead from TV, video conveys in one minute, what may have taken 10+ printed pages. Less time, more interesting, and a higher level of retention are the key business benefits from video.
The end result is that video is a faster more interesting method to communicate and for the audience to learn. There are two primary categories where video is leveraged for corporate communications.
Live Broadcast Streaming and Pre-Recorded Videos
This type of video can be pre-recorded or streamed live and like watching the news on TV, the audience views, but does not engage with the content. While highly effective to quickly deliver it’s messaging, this form of video delivery is single direction, speaker to audience. It is not interactive. This type of solution is deployed by many enterprises today.