“Culture” is a buzzword in corporate circles; many organizations and senior management teams talk about creating or building a culture. Globally, having a strong culture is desirable. A 2015 Deloitte survey of 3,300 executives in more than 100 countries cited “culture and engagement” as the most important issue they face. Any way you slice it, this intangible thing called “culture” is an important component in high-performing organizations and those companies that employees want to work for. The key thing to know is that culture is fundamentally about communication.