Live Video Streaming Officially Mainstream, But What For?

Live Video Streaming Officially Mainstream, But What For?With Facebook’s recent addition of Live Video Streaming, it is no longer a question of when, but more a question of how it will be used.  Live Video streaming has been around for quite some time now with the likes of Periscope, Meerkat, and Ustream, and other more B2B focused platforms.  But with a growing number of players, clear use cases of when to use each platform will be important to produce quality and have maximum impact. 

News Roundup


New in 2016, INXPO will bring you a round-up of important news stories from the industry.  In this edition, we’ve uncovered a number of articles highlighting how webcasting and video “fit” into your strategy, operations, and marketing technology infrastructure.  Have suggestions or comments?  Let us know by submitting a comment.


Best brands show value of communication

Best brands show value of communicationWe are surrounded by brands in our daily lives: the cars we drive, the foods we eat, the technology we use, the products that fill our homes. But not all brands are equally valued; some are more recognizable and valuable than others.

Why is that? What makes one brand more visible and popular, and therefore more valuable, than another? Thinking about it as a marketer, it comes down to how well a brand speaks for itself – how it communicates and how its story resonates with its customers.