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Let Your Content Be Your Guide

Written by Ron Shaw, Online Event Strategist

Online e vents are only as good as their contentIn my decade or so in the virtual event industry, I have seen and worked a wide variety of virtual engagements. When starting work  with a new client I always get the question, “What have other clients done in the past to make their event a success?” To that I respond, your content is everything and should be used to guide the rest of the experience for your attendees.