News Roundup

news-roundup

New in 2016, INXPO will bring you a round-up of important news stories from the industry.  In this edition, we’ve uncovered a number of articles highlighting how webcasting and video “fit” into your strategy, operations, and marketing technology infrastructure.  Have suggestions or comments?  Let us know by submitting a comment.

 

Best brands show value of communication

Best brands show value of communicationWe are surrounded by brands in our daily lives: the cars we drive, the foods we eat, the technology we use, the products that fill our homes. But not all brands are equally valued; some are more recognizable and valuable than others.

Why is that? What makes one brand more visible and popular, and therefore more valuable, than another? Thinking about it as a marketer, it comes down to how well a brand speaks for itself – how it communicates and how its story resonates with its customers.