If you’ve ever stood alongside a waterfall, whether it’s a mountain stream, Niagara Falls or the massive Victoria Falls, it’s impressive to see the flow. The power of a waterfall is in its kinetic energy, flowing from its source to its destination downstream. That power, properly harnessed, can literally light up cities.
Messaging is much like a waterfall. In most organizations, internal communications flow down from the top management and are intended to reach all employees. But all too often there is a problem with this cascade: the flow gets diverted or, worse yet, stops. When that happens, the people downstream who need to receive the message don’t get it, or they can’t clearly understand it.