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Leveraging Video: The Future of Strategic Corporate Communications


From product releases to company news flashes, video is used everywhere in business today to communicate. Video is the new standard on how people become informed and learn. Taking its lead from TV, video conveys in one minute, what may have taken 10+ printed pages. Less time, more interesting, and a higher level of retention are the key business benefits from video.

The end result is that video is a faster more interesting method to communicate and for the audience to learn. There are two primary categories where video is leveraged for corporate communications.

Live Broadcast Streaming and Pre-Recorded Videos

This type of video can be pre-recorded or streamed live and like watching the news on TV, the ­­audience views, but does not engage with the content. While highly effective to quickly deliver it’s messaging, this form of video delivery is single direction, speaker to audience.  It is not interactive.  This type of solution is deployed by many enterprises today.

10 Steps You Need to Master When Planning a Webcast


If you are new to the world of webcasts, it is easy to feel overwhelmed when you sit down to plan.  And if you become lost in all the details, you can easily overlook vital steps which are essential to success.  That’s why the best approach is to break it down.  This simple 10-step procedure for planning and executing a powerful webcast can streamline the process and set you up for success.

In the Battle of Hybrid vs. Physical Events, Who is Winning?

2014-pcma-convening-leaders-event_webcast-resized-600Record-breaking attendance numbers were seen at the PCMA 2014 Convening Leaders Event for both in-person and virtual attendees.  The event held this past January in Boston had almost 5,000 attendees. 877 people attended via hybrid and 4,072 attendees participated face-to-face. Additionally, 76 of those face-to-face attendees attended both in person and hybrid over the course of the event making the total hybrid audience 953 people.

Hybrid Event Experiences — A Checklist for Success

check_boxes_for_success-resized-600Many companies do not want to abandon their physical events. Instead, it is increasingly common for companies to enhance existing physical events with online event programs and content. The hybrid event model combines the best of both worlds while curbing disadvantages. This guide is designed to walk you through some of the best practices in extending a hybrid experience to your physical events.

EXHIBITOR 2014 Recap: Promoting Events with Digital Marketing


Exhibit programs come in many different shapes and sizes. This was evident when walking the expo floor at EXHIBITOR 2014 last week in Las Vegas. From magicians to massive digital LED displays, this was the conference to see the best of the best compete for foot traffic. Having a small 10×10 booth booths on the show floor, I couldn’t help but feel intimidated but yet amazed by the creativity and execution of the surrounding exhibits. Each booth had a story to tell and everyone did it in their very own unique way.

In conjunction with the expo floor, the halls were filled with attendees hurrying to their next session or workshop. With so many different options, and topics ranging from deploying a basic exhibit program to the intricacies of booth design, it was great to see material being covered for all levels.