It pains me to connect my profession to the Real Housewives. Forgive me fellow marketers. I blame my wife. The show is on far too much at my home.
Here’s the connection. Video has never been more popular in business. As both a marketer and consumer, you cannot dismiss the growing use and value of video in business communications. From marketing lead generation via webcasts and content marketing that makes use of YouTube, to video interview platforms like HireVue that make the hiring manager’s job easier, and even upstart tools like Meerkat finding a role for micro-blogging and audience communication. Let’s not forget the love/hate relationship with video conference systems. Businesses are getting hooked on video.