Get Your Business Started With Flat Responsive

Use Flat Responsive theme to create your business website as it is SEO optimized.
Enjoy the flexibility in design and functionality provided by this theme.

Get Theme

3 Steps to Monetize Your Digital Events

3 simple steps to monetize your digital events

Introduction

Welcome to the digital event hot topic. People bat around crazy monetization strategies in the digital event business, but what is the proper technique? Is there a magic formula? Am I alone?

The answer is simple. No, there is no magic formula – and you are not alone. However, success relates directly to a well-thought-out strategy within your organization and with your platform account executive. Your approach begins well before the event kick-off call with your SaaS (Software as a Service) provider or event manager.

Digital Events? We’ve Got An App For That.

inxpo virtual events jive app

Introduction

Recently, we announced our selection as a featured partner in Jive’s next generation platform launch. In my (slightly biased) mind, this was not one a small step forward. Rather, it was a giant leap with regard to digital event platforms.

I’ve been arguing for some time the days of the monolithic digital events platform are numbered. Today, digital events currently reside at a URL beginning with “name.<platform>.com.” Tomorrow, URL’s become less meaningful as we interact with components of a digital event platform (whether we realize it or not).  

4 Common Webcasting Mistakes (And How to Fix Them)

The following is a post by Jenn Gibson, Sales Engineer (and Webcasting Guru) at INXPO. This post was adapted from a presentation Jenn gave to clients and partners in our online environment, “vBIZ.” We provide instructional presentations (to clients and partners) every Friday at 12PM ET.

Introduction

If you’re like most people, being on webcam for a presentation or a meeting is enough to make you want to call in sick. First, there’s the struggle of trying to make the video resemble what you actually look like.

Then, the hassle of remembering you’re on camera and making sure not to do anything ridiculous for everyone to see. It’s a lot to keep in mind, in addition to actually giving a presentation or participating in a meeting.

Use Badges to Help Achieve Your Digital Event Goals

Image via the Cisco Virtual Environments blog.

Introduction

Recently, Cisco held its annual Partner Summit, along with the concurrently run Virtual Partner Summit. The Virtual Partner Summit is hosted on the INXPO digital events platform. Cisco’s Dannette Veale (@dveale) published an insightful blog posting about how the Partner Summit team utilized gamification (specifically, Badges) to achieve the event engagement they desired. The badging system is a feature that we launched in a recent release.

Monetizing Digital Events is More Complex than Selling Banner Ads

Michelle Bruno Photo

The following is a guest post by Michelle Bruno of Bruno Group Signature Events. I’m an avid reader of Michelle’s Fork in the Road blog, which always manages to spur thoughts and ideas about the meetings and events industry. Follow Michelle on Twitter: @michellebruno.

Introduction

Monetizing a.k.a. earning revenue (and hopefully a profit) from a digital event begins long before the event. Monetization is a goal — albeit a critical one — that requires a strategy. It isnot simply a utilization of inventory, such as banner ads, marquee messages and digital briefcases. As with any business model, monetization involves the assessment and fulfillment of the buyers’ needs.