Welcome to the digital event hot topic. People bat around crazy monetization strategies in the digital event business, but what is the proper technique? Is there a magic formula? Am I alone?
The answer is simple. No, there is no magic formula – and you are not alone. However, success relates directly to a well-thought-out strategy within your organization and with your platform account executive. Your approach begins well before the event kick-off call with your SaaS (Software as a Service) provider or event manager.