Pictured: The INXPO App on the iPhone.
The world has gone mobile. Has your digital event platform followed? I sure hope so. In my own household, we have two laptop computers (for work) and four mobile devices. Not surprisingly, we find ourselves using our mobile devices more than we do our laptops. And that’s in the home! Once we leave the house, of course, it’s all mobile, all the time (except when driving).
As you consider technology vendors for your digital and hybrid events, be sure to assess their readiness and support for mobile experiences. Your attendees will expect it (no, demand it), which means that if you don’t provide mobile, you’ll be left behind. Let’s consider what makes mobile so critical.