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The Future of Webcasting

Introduction

From recruiting and training, to lead gen, product launches and thought leadership, webcasting technologies can be used internally and externally for a variety of communications purposes. I am commonly asked about the shift we are seeing in content consumption, and what may happen to webcasting and popular online video and presentation services.

My response is these services need to adapt to the way that users consume content, and shift away from broadcasting static messages without two-way dialogue. We live in an age where video and social interaction are king, and the future of webcasting lies in incorporating those tools directly into platforms so that constituents can engage with content and each other effectively. In short, interaction has replaced consumption.

How an Online Video Platform Can Accelerate Your Sales Pipeline

 

 

Introduction

Recently, Andrew Konoff (@andrewkonoff) published a piece titled “Five Ways that Video Matters for Customer Experience.” As the title implies, Andrew’s article presented reasons video matters for the customers of a business. After reading Andrew’s article, it occurred to me that his points also apply for content directed at those “one step removed” from customers: a business’ prospects.

The Intranet for the Modern Age

the intranet for the modern age

Introduction

Communication is the lifeblood of an organization, particularly when communicating information that is critical to educating, training and recruiting employees, as well as attracting and maintaining customers and partners.

Internal communications are typically handled by email, company newsletters, or a portal that’s part of a company’s intranet. These forms of communication are static and outdated, and not consistent with today’s sea change from consumption to interaction and conversation.

What To Expect From B2B Webcasting In 2013

Introduction

To kick off 2013, Jeff Hurt (@JeffHurt) published an insightful blog posting titled “Five Top 2013 Conference Trends To Watch.” Reading Jeff’s post made me realize that conferences have a lot of similarities with B2B webcasts. Nothing drives this point homemore than the quote Jeff includes: “participation is the new consumption.” For me, this quote defines what webcasting is all about in 2013.