The past few years have been financially difficult times for many businesses, but they have also been a time for technological growth and development. For both of these reasons, virtual events like online trade shows and conferences are swiftly rising to prominence, replacing or augmenting offline events. Virtual events are far less costly to organize and are very convenient for participants, regardless of their location. They do have some drawbacks, but for many businesses, especially small to mid-sized companies, the benefits far outweigh the drawbacks. What are those pros and cons?