How does the President of the United States communicate with the country? Well, among other things, he provides regular updates in The State of the Union address. The moment the President’s address concludes, the entire nation has a firm grasp on the state of things, at least from the point of view of The Oval Office.
How do CEOs communicate with their organizations? They’ll often take their show on the road, from North America to South America, from EMEA to Asia Pac. And while I don’t want to argue one way or the other, I think CEO’s should complement their current “shows” with a State of the Union address, broadcast over CEO TV. Let’s take a look at the benefits.