How many trade shows has your company participated in? Have you ever hosted a trade show? If so, you probably are more than aware of the numerous benefits of exhibiting at one. Trade shows are excellent outreach tools which allow you to connect to new customers, old customers, business partners, associates, industry allies, and even competitors. They allow you to reach a highly concentrated target market, even if you work in a niche field, discover new audience members, and get face time with customers and clients. They are an excellent way to generate new sales leads and introduce your products and services to customers. Trade shows have long been associated with innovation, and by appearing at an exposition, you are telling others in your industry that you are on the cutting-edge.