5 Reasons to Add Social Business TV to Your External Jive Community

The author, Scott Kellner, is INXPO’s Chief Marketing Officer.


Previously, my colleague Alexis published a post, “5 Reasons to Add Social Business TV to Your Internal Jive Community.” Guess what? Social Business TV works just as well for your external Jive Community. While members of an internal community consist of an organization’s employees, an external community consists of employees, as well as partners, customers and prospects. As such, activities common in external communities include customer support, product feedback, product questions and product updates (i.e. provided by the administrator of the community).

Online Events: 5 Tips for Staffing Your Digital Sponsor Space

Photo credit: Pop Culture Geek on flickr.


Having worked as a salesman for the last ten years, I appreciate the importance of events and networking with both your customers and prospects. Companies attend trade shows and conferences to generate sales prospects. Hopefully, the cost of attending will be exceeded by the profits generated from new customers sourced at the event.

The need for companies to attend events has increased. Companies now want to clearly see new business deals as a result of the event they attended. As a result, there has been an increase in online events, which help reduce costs of travel. Online events can be even more successful than physical events for prospect generation, but only if they are managed correctly

What is Social Business TV?

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Social Business TV is a Mindset

“A new mindset, where information exists to be shared.”

With consumer-based social networks leading the way, businesses have followed, adapting their mindset, strategies and communications. In fact, there’s a new language emerging in the world of business. When I meet with clients, partners and prospects, I hear the new language all the time: