Photo credit: Pop Culture Geek on flickr.
Having worked as a salesman for the last ten years, I appreciate the importance of events and networking with both your customers and prospects. Companies attend trade shows and conferences to generate sales prospects. Hopefully, the cost of attending will be exceeded by the profits generated from new customers sourced at the event.
The need for companies to attend events has increased. Companies now want to clearly see new business deals as a result of the event they attended. As a result, there has been an increase in online events, which help reduce costs of travel. Online events can be even more successful than physical events for prospect generation, but only if they are managed correctly.