At PCMA Convening Leadersand Virtual Edge Summit 2012 in San Diego, we filmed eight event and meeting experts for their insights on hybrid events. Here’s the result: Your Complete Guide to Hybrid Events, delivered as a video chapter book. We share insights from eight experts on hybrid events and hybrid meetings.
Steph Pfeilsticker, Senior Event Planner with Thrivent Financial in Minneapolis, was recently featured in a MEETINGSNET article on Thrivent’s National Sales Meeting(NSM). Thrivent Financial is a not-for-profit financial services membership organization. Inspired by a presentation from Bruce MacMillan, MPI CEO on the future of meetings, Steph made a point to put MacMillan’s suggestions to work. She provided the planning, justification, execution and delivery of Thrivent’s first-ever hybrid sales meeting, combining their traditional face-to-face meeting with a digital extension.
In 2011,Freeman (@FreemanCo) rolled out a new set of virtual solutions to their sales force of 1,000+ people. What better a way to do an internal product launch than via a hybrid event? Freeman gathered an in-person audience at their headquarters location and broadcast the launch via live video streaming via the INXPO digital events platform.
Hybrid events, which combine a physical event with a digital extension, have been getting a lot of play lately in the meetings and events space. According to Todd Hanson, Founder of the Catalyst Performance Group, measuring the Return On Investment (ROI) of your hybrid event isn’t much different than measuring the ROI of your face-to-face event. After all, we’re “trying to communicate with people,” says Hanson, and digital technologies aid in effective measurement of those people-to-people interactions.