The following is a guest post by Michelle Bruno of Bruno Group Signature Events. I’m an avid reader of Michelle’s Fork in the Road blog, which always manages to spur thoughts and ideas about the meetings and events industry. Follow Michelle on Twitter: @michellebruno.
Monetizing a.k.a. earning revenue (and hopefully a profit) from a digital event begins long before the event. Monetization is a goal — albeit a critical one — that requires a strategy. It isnot simply a utilization of inventory, such as banner ads, marquee messages and digital briefcases. As with any business model, monetization involves the assessment and fulfillment of the buyers’ needs.