5 Ways Companies Can Leverage #SocialMedia

5 ways companies can leverage social media


A few days ago, I casually tweeted to my followers I have yet to receive a ComEd electric bill since I moved into my apartment over 2 months ago. I used no hashtag, no @Mention and yet, within minutes, @ComEd had responded, direct messaged me, and looked up my issue in their system, saving me the hassle of contacting customer service. I sure was impressed, and let everyone know it!

Why I’m Seeing Increased Adoption of Virtual Job Fairs


Before the advent of virtual job fairs, organizations spent thousands of dollars on venue acquisition, venue negotiations, developing print materials, advertising, fair setup and breakdown, travel, resources, and more. While some of these aspects carry over to virtual job fairs, the majority no longer exist, but the workload is still the same.

The bottom line for any job fair remains the same – supply candidates to fill open positions and supply jobs to those seeking employment.

Introducing CEO TV


How does the President of the United States communicate with the country? Well, among other things, he provides regular updates in The State of the Union address. The moment the President’s address concludes, the entire nation has a firm grasp on the state of things, at least from the point of view of The Oval Office.

How do CEOs communicate with their organizations? They’ll often take their show on the road, from North America to South America, from EMEA to Asia Pac. And while I don’t want to argue one way or the other, I think CEO’s should complement their current “shows” with a State of the Union address, broadcast over CEO TV. Let’s take a look at the benefits.

Top 5 Tips for Planning Your Internal Communications Program


A key element of successful organizations is an effective internal communications program. Internal communication ensures that all members are up-to-date on key company information, increases morale and helps to motivate employees. When creating an internal communication program, consider the following tips:

1) Set measurable goals and objectives.

Your internal communications program should have clear and measurable goals. Be as specific as possible. For example, instead a generic goal such as “raise awareness of the company’s 401(k) matching program,” change the goal to “get 100 employees to enroll in the 401(k) program before July 1.”

Top 5 Tips for Presenting to Your Virtual Audience


Webcasts are everywhere. They are in corporate meetings, virtual events and 365 communities. They’re also a critical component of hybrid events, as a window to the live sessions for remote audiences.

This post provides tips for presenting to your virtual audience. The best presenters are “put through their PACES”:

  1. Plan
  2. Audience
  3. Content
  4. Engagement
  5. Socialization

Presenting to a virtual audience is tough and requires incredible attention to detail. Once you lose virtual attendees, it is difficult to regain their attention. When you are preparing for your next virtual presentation, remember the PACES. This model will help you break through the glass ceiling and become a sensational virtual presenter.