The following is a guest post by Nick Caston of Blue Sky Broadcast.
The word “engagement” has been coming up frequently – and rightfully so. Engagement can transform a good webinar into a great event and can transform passive attendees into your biggest fans. Successfully delivering webinars and hybrid events is a challenge in itself, but, to truly engage your audience and enable them to engage others is an art.
Some recent tips posted on “Casting Calls” include using polls and Q&A, integrating Twitter feeds and leveraging video to create a more emotional connection. When delivered correctly, these and other tools can transform your web–based events into experiences that keep your constituents coming back for more.