Top 5 Reasons to Attend Smart CMO Virtual Forum

(Note: This event is now available on-demand – registration is still open!)



On Thursday, June 16, 2011, a global community of marketing executives will gather at Smart CMO Virtual Forum. Smart CMO is a virtual event produced by VIVA Creative and JAGENCY and hosted on the INXPO virtual events platform. Here are our top five reasons to attend Smart CMO.

Why Your Hybrid Event Needs a Virtual Emcee

why your hybrid event needs a virtual emcee


A hybrid event combines a physical, face-to-face event with a “digital extension” that broadens the reach of the event (online). One of the challenges of producing a successful hybrid event is ensuring that the virtual (online) audience is heard and, finding ways to connect the face-to-face and virtual audiences.

Virtual emcees can address this challenge. They’ll appear on-site at the face-to-face event, but serve as an advocate for the online audience. They’ll convey the “on-site buzz” to the virtual audience and connect on-site attendees to the online attendees (and vice versa).

How to Prepare for Your Virtual Event Kick-Off Call

how to prepare for your virtual event kickoff call

Note: The following post is by Matt Goodwin, Account Executive at INXPO. Matt has led his fair share of kick-off calls.


You’ve signed the work order for a virtual event and think to yourself, “now what?” One of the first steps will be the kick-off call – a cross-organizational meeting that outlines the project scope and assigns roles and responsibilities to the extended virtual event team.

Virtual Event Best Practices: Generating Post-Event Registrations

virtual event best practices tips for generating post event registrations

Note: This “Closed Sign” may not be needed for your virtual event.


The great thing about virtual events? You can create a “show that never ends.” Sure, your scheduled events may have concluded, but virtual event platforms provide an ongoing showcase for your event’s content.

In the industry, we use a fancy term – we call it the “on-demand archive.” Given all the time and energy you put into the planning and execution of your event, wouldn’t you benefit by extending the momentum, to drive additional registrations and activity to the on-demand event? Here are some tips and tactics to create a thriving on-demand archive.