Now that you’ve settled on the title, topic and date of your virtual event, it’s time to rally the sales team to go out and sell sponsorships. We provide six tips on how to approach the selling process.
Previously, Dennis wrote how hybrid events are like interactive TV. Dennis then exchanged some messages (over Twitter) with Brad Williams of NAB (National Association of Broadcasters). Brad liked the television analogy, but made the comparison to Reality Television. I like Brad’s analogy, with the slight modification that hybrid events can enable interactions between the digital audience and the cast! So let’s consider how hybrid events are like Reality Television.
The evolution of online events closely mirrors the evolution of broadcast mediums. Radio is a one-way audio broadcast. Next came television, which is a one-way broadcast that includes sight and sound. Now there’s “socially interactive” television, in which viewers engage with their social graph in parallel to the TV (e.g. on a laptop, tablet or smartphone) – or, directly from the television set.
With online events, we had audio-based webinars with synchronized slides. Next came webinars that integrated live video, along with live video broadcasts of session content from physical events. And now with virtual platforms, the live video content takes center stage, with interactive elements placed around it, such as chat, blogs, tweets and Facebook posts.
Do you ever picture your webinar audience members? Make sure they don’t look like the gentleman above. He wants to find some engaging programming, but he can’t. Could he be tuning in to a 60 minute webinar? Perhaps.
To keep your audience engaged, cut your slide count by 50% and trim your presentation time by 35%. In their place, make use of interactive tools to engage your audience.
The days of the 60 minute, audio-based webinar are long gone, or so we hope. The viewers you’re targeting today are part of the YouTube Generation, who like to snack on content, rather than eating large meals. Your webinars need to adjust to the shifts underway in viewing preferences.