A Digital Extension for NAB Show 2011

A Digital Extension for NAB Show 2011

Register for NAB Show Virtual View here: http://nabshowvirtualview.com/

Introduction

NAB Show 2011 took place in April 2011 in Las Vegas. I attended the show and flew home shortly thereafter. But the show is not over! On May 12, 2011, NAB Show’s digital extension goes live. As the virtual show’s web site says, you can “see product demonstrations you may have missed or continue the conversation from the April show – from the convenience of your home or office.” As I look forward to the digital extension, I thought I’d take a brief look back and share my takeaways from  NAB Show 2011.

Top 5 Reasons to Incorporate Blogs Into Your Virtual Events

Top 5 Reasons to Incorporate Blogs into Your Virtual Events

Introduction

Right this very moment, you’re reading this blog posting on the INXPO web site (and thank you for that!). Presumably, you arrived here because you found the topic or title interesting. In a virtual event, blogs can create a similar benefit. They can serve as a destination for interesting content related to the event’s theme. Here are 5 reasons to incorporate blogs into your virtual events.

How to Staff Your Internal Team for Your Virtual Events

Introduction

Your organization understands physical events, but what about a virtual event? If you’re asked to plan a virtual event, do you know what your needs are and how to accomplish the task? Never fear, virtual event staffing is similar to physical event staffing, only conducted online. In this posting, I outline how you can build an internal team to produce repeatable virtual (or hybrid) events throughout the year.

Graduate Your Audience from Attendees to Participants

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The following is a guest post by Nick Caston of Blue Sky Broadcast.

Introduction

The word “engagement” has been coming up frequently – and rightfully so. Engagement can transform a good webinar into a great event and can transform passive attendees into your biggest fans. Successfully delivering webinars and hybrid events is a challenge in itself, but, to truly engage your audience and enable them to engage others is an art.

Some recent tips posted on “Casting Calls” include using polls and Q&A, integrating Twitter feeds and leveraging video to create a more emotional connection. When delivered correctly, these and other tools can transform your web–based events into experiences that keep your constituents coming back for more.

Facebook Marketing Tip for Your Brand Page

Facebook Marketing Tip for Your Brand Page

Introduction

Do you want to get more exposure to your Facebook Page? Typical means for promoting your Facebook page include hyperlinks from your web site, inclusion in your employees’ email signatures and promotion from your other social networks (e.g. Twitter). While I might be stating the obvious, what about leveraging Facebook itself? Here’s how.