Pictured: Rich Hawkinson of INXPO, alongside Emilie Barta, Virtual Host / Emcee.
The evolution of online events closely mirrors the evolution of broadcast mediums. Radio is a one-way audio broadcast. Next came television, which is a one-way broadcast that includes sight and sound. Now there’s “socially interactive” television, in which viewers engage with their social graph in parallel to the TV (e.g. on a laptop, tablet or smartphone) – or, directly from the television set.
With online events, we had audio-based webinars with synchronized slides. Next came webinars that integrated live video, along with live video broadcasts of session content from physical events. And now with virtual platforms, the live video content takes center stage, with interactive elements placed around it, such as chat, blogs, tweets and Facebook posts.